Google Business Profile posts: a simple guide
How to post updates to your Google Business Profile, what photo works, which button to add, and why regular posts help local customers find you.
On this page
When someone searches for a business like yours on Google or Maps, your Business Profile is often the first thing they see. Posts let you put fresh news right there: a new menu, an offer, opening hours for a holiday, a reason to visit this week.
Why post to your Business Profile?
- People see it at the moment they're deciding. Someone searching "cafe near me" is already looking for a place to go. A recent post with a good photo gives them a reason to pick you.
- It shows you're open and active. A profile with recent posts looks cared for. One with nothing for months makes people wonder.
- It's free. Posts cost nothing, and they sit next to your reviews, photos and directions.
What a good post looks like
A Business Profile post is short and practical. Think of it as a sign in your window, not a blog post.
- One clear message. "Saturday slots now open", "New lunch menu from Monday", "10% off before 9am".
- A real photo. Your food, your shop, your team, your product. Stock photos look out of place here.
- A button. Tell people what to do next: Learn more, Book, or Call.
Photo rules from Google
| What | Requirement |
|---|---|
| Format | JPG or PNG |
| File size | 10 KB to 5 MB |
| Recommended size | 720 × 720 px |
| Minimum size | 250 × 250 px |
| Quality | In focus, well lit, no heavy filters |
Google reviews photos, so a blurry or heavily edited image may not show.
Which button to choose
- Learn more: sends people to a page on your website, like your menu, a product or an offer.
- Book: for appointments and reservations: clinics, salons, gyms, restaurants.
- Call: for businesses where a phone call is the fastest way to get a customer.
Pick the one that matches the single action you want from that post.
How often to post
Once a week is a good rhythm for most small businesses. It keeps your profile fresh without becoming a chore. Tie posts to real things: new stock, a season, a holiday, a local event.
How Feedlio helps
Feedlio posts to your Google Business Profile alongside Facebook, Instagram and your other platforms. In Compose, add a photo and choose a Learn more, Book or Call button; Feedlio checks the photo's format and size before you publish. You can give Google its own short text while the longer version goes elsewhere, and schedule the whole week at once.
