New LinkedIn company page? Get your first 100 followers
A LinkedIn company page with few followers reaches almost no one. Practical, free steps to get your first 100 followers and make posts count.
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If you've just created a LinkedIn company page, you've probably noticed something frustrating: you post, and almost nobody sees it. That's normal. A company page reaches mainly its followers, so with zero followers, even a great post goes nowhere.
We hit the same wall with Feedlio's own page. Here's what actually helps, and all of it is free.
1. Finish your page first
People decide whether to follow in a few seconds. Before you invite anyone:
- Add your logo and a cover image that says what you do.
- Write a tagline in plain words: who you help and how.
- Fill in the website, industry, company size and location.
- Verify the page with your company email domain if LinkedIn offers it.
2. Invite your own connections
LinkedIn lets page admins invite their connections to follow the page. Each page gets a monthly number of invite credits, shown on the invite screen; when someone accepts, the credit comes back. Unused credits don't roll over, so use them every month.
- Invite people who would genuinely care: customers, partners, colleagues, people in your industry.
- Ask other admins on your team to send invites from their networks too.
3. Ask your team to add the company
Everyone who works with you should list the company page as their current position. Their profiles then link to your page, and their connections see it.
4. Post from your personal profile too
Personal profiles usually reach far more people than new company pages. The best early growth often comes from founder-led posts:
- Share what you're building, what you've learned and what went wrong.
- Reshare company page posts with your own line on top, not just a repost.
- Mention the company page in your posts so people can find it.
5. Comment where your customers are
Spend 10 to 15 minutes a day writing real comments on posts in your industry. A thoughtful comment puts your name, and through your profile your company, in front of people who don't know you yet.
6. Make every page post worth following
- Post two or three times a week, not every day.
- Lead with a useful first line; LinkedIn shows only the start of the post.
- Put links in the first comment instead of the post body.
- Use a photo or a document carousel rather than plain links.
How Feedlio helps
Feedlio schedules posts to your LinkedIn company page alongside your other platforms, writes them in your brand voice and can add your link as a first comment. You can plan a steady week ahead, so the page keeps posting while you spend your time on comments and conversations, the part that actually grows it.
