A simple weekly social media plan for small businesses
A 30-minute weekly routine for small businesses: plan on Friday, approve, schedule, reply, and learn from last week. With five post ideas that work.
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Most small business owners don't need a complex content strategy. They need a routine that fits into a busy week and keeps their accounts alive. Here's one that takes about 30 minutes a week.
The routine
| When | What | Time |
|---|---|---|
| Friday | Plan and write next week's posts | 20 minutes |
| Friday | Approve and schedule them | 5 minutes |
| Every day | Reply to comments and messages | 5 minutes |
| Monday | Look at what worked last week | 5 minutes |
Friday: plan five posts
Five posts a week is enough for most small businesses. Use a mix so your feed doesn't feel like an advert:
- Something useful. A tip, a how-to, an answer to a question customers ask you.
- Behind the scenes. Your team, your workshop, how a product is made.
- Your product or service. One thing, shown well, with a reason to buy now.
- Social proof. A customer photo, a review (with permission), a milestone.
- Something timely. A holiday, the season, a local event, payday.
Use real photos whenever you can. A slightly imperfect photo of your own shop beats a perfect stock image.
Friday: approve and schedule
Read each post once more on your phone, because that's where people will see it. Then schedule the week, each post at a time that suits its platform. Once it's done, you don't have to think about posting until next Friday.
Every day: five minutes of replies
Reply to every comment and message, ideally the same day. Conversations are what platforms reward, and they're how followers become customers.
Monday: learn from last week
Look at two things:
- Which post reached the most people? Make more like it.
- Which one flopped? Was it the topic, the photo or the time?
Small adjustments each week add up faster than a big plan you never follow.
How Feedlio helps
This routine is how Feedlio is built. Give it your website once and it learns your brand, then writes and designs a week of posts for you to approve. You can edit, swap photos or ask for another version, then schedule the whole week across your platforms in one go. Analytics show what worked last week, and you can do all of it from Claude or ChatGPT too: "Plan next week's posts for my cafe."
