How to schedule Threads posts (and what works there)
How to schedule Threads posts in the app or with a scheduler, the 500-character limit, carousels, links and topic tags, and what brands should post.
On this page
Threads is Meta's text-first network, and it's now big enough that most brands should at least test it. You can schedule posts in the Threads app itself, but if you also post to Instagram, LinkedIn or Bluesky, it's easier to plan everything in one place.
The limits
| What | Limit |
|---|---|
| Text | 500 characters per post |
| Carousel | 2 to 20 photos or videos |
| Video | up to 5 minutes |
| Links | up to 5 per post |
| Topic tags | 1 per post |
Topic tags replace hashtags on Threads. You get one, so pick the topic your post is really about.
Scheduling in the Threads app
In the Threads app, open the composer, tap the three-dot menu, choose Schedule, pick a date and time, and confirm. Scheduled posts wait in your Drafts until they go live. This works well for one account and one platform.
Scheduling with a social media scheduler
A scheduler makes more sense when:
- you post the same idea to Threads, Instagram, Bluesky and LinkedIn;
- several people work on the same accounts;
- you want to see the whole week on one calendar.
What works on Threads
- Opinions and short lessons. Threads rewards posts that start a conversation. "Three things we learned from our first market stall" beats "New product out now".
- Replies. Answer every reply in the first hour. Threads shows posts with active conversations to more people.
- Photos of real things. A photo carousel of your shop, your team or your process works better than polished ads.
- One clear topic tag. It helps people who follow that topic find you.
What doesn't work: copying a long LinkedIn post or a caption full of hashtags. Rewrite for 500 characters and a conversational tone.
How Feedlio helps
Feedlio publishes to Threads with text, up to 20 images or a video, and checks the 500-character and media limits before your post goes out. You can give Threads its own caption while the same post goes to Instagram, Bluesky, Mastodon and more, and see the whole week in the Planner, where you can drag a scheduled post to a new day or time.
